The service revolution and its marketing implications: service logic vs service-dominant logic

Author： Grönroos Christian Gummerus Johanna

ISSN： 0960-4529

Source： Managing Service Quality, Vol.24, Iss.3, 2014-05, pp. : 206-229

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Related content

Service-dominant networks: An evolution from the service-dominant logic perspective

By Löbler Helge

Journal of Service Management, Vol. 24, Iss. 4, 2013-08 ,pp. : 420-434

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Customer complaint behaviour from the perspective of the service-dominant logic of marketing

By Tronvoll Bård

Managing Service Quality, Vol. 17, Iss. 6, 2007-11 ,pp. : 601-620

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Service-dominant logic for managing the logistics-manufacturing interface

The International Journal of Logistics Management, Vol. 26, Iss. 1, 2015-05 ,pp. : 195-214

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Service as business logic: implications for value creation and marketing

By Grönroos Christian Ravald Annika

Journal of Service Management, Vol. 22, Iss. 1, 2011-03 ,pp. : 5-22

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Building procurement capability for firm performance: a service-dominant logic view

By Dobrzykowski David D. Hong Paul C. Park Jong Soon

Benchmarking: An International Journal, Vol. 19, Iss. 4-5, 2012-07 ,pp. : 567-584

Emerald Group Publishing Ltd

Access to resources Recommend Favorite