The profit impact of the transaction-specific assets: a process model of adaptive marketing resources

Author： Li Shenyu   Balasubramanian Siva K.   Popkowski Leszczyc Peter T.L.  

Publisher： Routledge Ltd

ISSN： 1466-4488

Source： Journal of Strategic Marketing, Vol.22, Iss.4, 2014-06, pp. : 316-327

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Related content

The Impact of Transaction-specific Investments on Buyer-Seller Relationships

By Lohtia Ritu   Krapfel Robert E  

The Journal of Business and Industrial Marketing, Vol. 9, Iss. 1, 1994-01 ,pp. : 6-16

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Customer satisfaction in the restaurant industry: an examination of the transaction-specific model

By Andaleeb Syed Saad   Conway Carolyn  

Journal of Services Marketing, Vol. 20, Iss. 1, 2006-01 ,pp. : 3-11

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Transaction-specific satisfaction and overall satisfaction: an empirical analysis

By Jones Michael A   Suh Jaebeom  

Journal of Services Marketing, Vol. 14, Iss. 2, 2000-02 ,pp. : 147-159

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Measuring transaction-specific satisfaction in services: Are the measures transferable across cultures?

By Veloutsou Cleopatra   Gilbert G Ronald   Moutinho Luiz A   Goode Mark M.H.  

European Journal of Marketing, Vol. 39, Iss. 5-6, 2005-05 ,pp. : 606-628

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Accounting for Marketing Assets

By Wilson Richard M.S.  

European Journal of Marketing, Vol. 20, Iss. 1, 1993-12 ,pp. : 51-74

Emerald Group Publishing Ltd

Access to resources Recommend Favorite