Using corporate advertising to improve public perception of energy companies

Author： Smith Katherine Taken Smith L. Murphy Dunbar Seth

ISSN： 1466-4488

Source： Journal of Strategic Marketing, Vol.22, Iss.4, 2014-06, pp. : 347-356

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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