Market centricity and producibility: An opportunity for marketing and operations management to enhance customer satisfaction

Author: Walters David  

Publisher: Emerald Group Publishing Ltd

ISSN: 1741-038X

Source: Journal of Manufacturing Technology Management, Vol.25, Iss.2, 2014-02, pp. : 299-308

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next