The role of coordinated marketing-operations strategy in services: Implications for managerial decisions and execution

Author： Dixon Michael   Karniouchina Ekaterina V.   Rhee Bo van der   Verma Rohit   Victorino Liana  

Publisher： Emerald Group Publishing Ltd

ISSN： 1757-5818

Source： Journal of Service Management, Vol.25, Iss.2, 2014-04, pp. : 275-294

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Related content

Consumer warfare: implications for marketing strategy

By Burns David J.   Warren Homer B.  

Journal of Business Strategy, Vol. 29, Iss. 6, 2008-10 ,pp. : 44-52

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Outsourcing of public services and implications for managerial knowledge and careers

By Cooke Fang Lee  

The Journal of Management Development, Vol. 25, Iss. 3, 2006-03 ,pp. : 269-284

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

An empirical study on the learning-updating strategy to allocate managerial resources for operations improvement

By Kim Bowon  

Management Decision, Vol. 35, Iss. 6, 1997-08 ,pp. : 436-446

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Service, services and products: rethinking operations strategy

By Spring Martin   Araujo Luis  

International Journal of Operations & Production Management, Vol. 29, Iss. 5, 2009-04 ,pp. : 444-467

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Dynamic capabilities: implications for marketing strategy formulation and implementation

By Atkinson David  

International Journal of Business Environment, Vol. 5, Iss. 3, 2013-11 ,pp. : 252-267

Inderscience Publishers

Access to resources Recommend Favorite