Period of time: 2014年2期
Publisher: Emerald Group Publishing Ltd
Founded in: 1990
Total resources: 29
ISSN: 1757-5818
Subject: F2 Economic Planning and Management
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Service Management,volume 25,issue 2
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The role of marketing in today's enterprises
By Wirtz Jochen,Tuzovic Sven,Kuppelwieser Volker G. in (2014)
Journal of Service Management,volume 25,issue 2 , Vol. 25, Iss. 2, 2014-04 , pp.By Bolton Ruth N.,Gustafsson Anders,McColl-Kennedy Janet,Sirianni Nancy J.,Tse David K. in (2014)
Journal of Service Management,volume 25,issue 2 , Vol. 25, Iss. 2, 2014-04 , pp.Developing superior value propositions: a strategic marketing imperative
By Payne Adrian,Frow Pennie in (2014)
Journal of Service Management,volume 25,issue 2 , Vol. 25, Iss. 2, 2014-04 , pp.The mental footprint of marketing in the boardroom
By Strandvik Tore,Holmlund Maria,Grönroos Christian in (2014)
Journal of Service Management,volume 25,issue 2 , Vol. 25, Iss. 2, 2014-04 , pp.By Dixon Michael,Karniouchina Ekaterina V.,Rhee Bo van der,Verma Rohit,Victorino Liana in (2014)
Journal of Service Management,volume 25,issue 2 , Vol. 25, Iss. 2, 2014-04 , pp.By Klaus Philipp,Edvardsson Bo in (2014)
Journal of Service Management,volume 25,issue 2 , Vol. 25, Iss. 2, 2014-04 , pp.Getting in with the "In" crowd: how to put marketing back on the CEO's agenda
By Klaus Philipp,Edvardsson Bo,Keiningham Timothy L.,Gruber Thorsten in (2014)
Journal of Service Management,volume 25,issue 2 , Vol. 25, Iss. 2, 2014-04 , pp.Reinventing marketing strategy by recasting supplier/customer roles
By Gummesson Evert,Kuusela Hannu,Närvänen Elina in (2014)
Journal of Service Management,volume 25,issue 2 , Vol. 25, Iss. 2, 2014-04 , pp.