Mobile coupons: what to offer, to whom, and where?

Author: Khajehzadeh Saman   Oppewal Harmen   Tojib Dewi  

Publisher: Emerald Group Publishing Ltd

E-ISSN: 1758-7123|49|5-6|851-873

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.49, Iss.5-6, 2015-05, pp. : 851-873

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Abstract