Author： Yilmazsoy Baris Schmidbauer Harald Rösch Angi
Publisher： Emerald Group Publishing Ltd
E-ISSN： 1758-8049|33|7|981-1003
ISSN： 0263-4503
Source： Marketing Intelligence & Planning, Vol.33, Iss.7, 2015-10, pp. : 981-1003
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