Global vs international involvement-based segmentation: A cross-national exploratory study

Author： Aurifeille J-M.   Quester P.G.   Lockshin L   Spawton T  

Publisher： Emerald Group Publishing Ltd

ISSN： 0265-1335

Source： International Marketing Review, Vol.19, Iss.4, 2002-09, pp. : 369-386

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