The strength of no tie relationship in an online recommendation

Author: Koo Dong-Mo  

Publisher: Emerald Group Publishing Ltd

E-ISSN: 1758-7123|49|7-8|1163-1183

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.49, Iss.7-8, 2015-07, pp. : 1163-1183

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Abstract