Author: Kerrane Ben Bettany Shona M Kerrane Katy
Publisher: Emerald Group Publishing Ltd
E-ISSN: 1758-7123|49|5-6|713-735
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.49, Iss.5-6, 2015-05, pp. : 713-735
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Abstract