Investors’ reactions to company advertisements: the persuasive effect of product-featuring ads

Author： Aspara Jaakko   Chakravarti Amitav  

Publisher： Emerald Group Publishing Ltd

E-ISSN： 1758-7123|49|5-6|943-967

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.49, Iss.5-6, 2015-05, pp. : 943-967

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