Fantasy Sports and Gambling in Sport: Marketing Implications for Branding and Fan Engagement

E-ISSN： 1539-2929|14|4|52-65

ISSN： 1539-2937

Source： Journal of Electronic Commerce in Organizations (JECO), Vol.14, Iss.4, 2016-10, pp. : 52-65

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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