Exploring the Inherent Growth of e-Tailing via e-Personalization and Technological Innovations

Publisher: IGI Global_journal

E-ISSN: 1947-8313|8|1|19-46

ISSN: 1947-8305

Source: International Journal of Innovation in the Digital Economy (IJIDE), Vol.8, Iss.1, 2017-01, pp. : 19-46

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Abstract