CRM tools and their impact on relationship quality and loyalty in e-tailing

Author: Fassott Georg  

Publisher: Inderscience Publishers

ISSN: 1477-5212

Source: International Journal of Internet Marketing and Advertising, Vol.1, Iss.4, 2005-02, pp. : 331-349

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract