TESTING THE CULTURAL UNIVERSALITY OF YOUNGADULT CONSUMER PURCHASE DECISION-MAKING STYLES: EMPIRICAL RESULTS FROM TURKEY, MALAYSIA, KAZAKHSTAN AND EGYPT

Publisher: GSE Research

E-ISSN: 2051-3631|14|1|87-99

ISSN: 1741-6264

Source: International Journal of Management Cases, Vol.14, Iss.1, 2012-01, pp. : 87-99

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Abstract