INFLUENCE OF PACKAGING DESIGN ON PURCHASE DECISION MAKING: COMPARING BOTTLED WATER BRANDS ON BH MARKET

Publisher： GSE Research

E-ISSN： 2045-810x|1|1|30-38

ISSN： 2045-810x

Source： International Journal of Sales, Retailing and Marketing, Vol.1, Iss.1, 2012-01, pp. : 30-38

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