INFLUENCE OF PACKAGING DESIGN ON PURCHASE DECISION MAKING: COMPARING BOTTLED WATER BRANDS ON B&H MARKET

Author： Arslanagi Maja   Petek Almir   Beirovi Adla  

Publisher： Access Press UK in association with GSE Research

ISSN： 2045-810X

Source： International Journal of Sales, Retailing and Marketing, Vol.1, Iss.1, 2012-01, pp. : 30-38

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