The role of package colour in influencing purchase intent of bottled water

Author:        

Publisher: Emerald Group Publishing Ltd

E-ISSN: 1471-521X|17|2|165-192

ISSN: 1471-5201

Source: Journal of Research in Marketing and Entrepreneurship, Vol.17, Iss.2, 2015-10, pp. : 165-192

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract