Skin Tones in Magazine Advertising Does Magazine Type Matter?

Author： Mayo Donna T.   Mayo Charles M.   Mahdi Sharika  

Publisher： Haworth Press

ISSN： 1049-6491

Source： Journal of Promotion Management, Vol.11, Iss.2-3, 2006-03, pp. : 49-59

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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