Journal of Promotion Management,volume 11,issue 2-3  (03-2007)

Period of time： 2007年2-3期

Publisher： Haworth Press

Founded in： 1991

Total resources： 8

ISSN： 1049-6491

Subject： F0 Economics

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Journal of Promotion Management,volume 11,issue 2-3

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FROM THE EDITOR

By Nelson Richard A. in (2006)

Journal of Promotion Management,volume 11,issue 2-3 , Vol. 11, Iss. 2-3, 2006-03 , pp. 1-1

Haworth Press

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A Proposed Response Model for Controversial Advertising

By Waller David S. in (2006)

Journal of Promotion Management,volume 11,issue 2-3 , Vol. 11, Iss. 2-3, 2006-03 , pp. 3-15

Haworth Press

Abstract Access to resources Recommend Favorite

Social Cause versus Profit Oriented Advertisements An Analysis of Information Content and Emotional Appeals

By Sciulli Lisa M.,Bebko Charlene in (2006)

Journal of Promotion Management,volume 11,issue 2-3 , Vol. 11, Iss. 2-3, 2006-03 , pp. 17-36

Haworth Press

Abstract Access to resources Recommend Favorite

The Effects of Ad Irritation on Brand Attitudes

By Chakrabarty Subhra,Yelkur Rama in (2006)

Journal of Promotion Management,volume 11,issue 2-3 , Vol. 11, Iss. 2-3, 2006-03 , pp. 37-48

Haworth Press

Abstract Access to resources Recommend Favorite

Skin Tones in Magazine Advertising Does Magazine Type Matter?

By Mayo Donna T.,Mayo Charles M.,Mahdi Sharika in (2006)

Journal of Promotion Management,volume 11,issue 2-3 , Vol. 11, Iss. 2-3, 2006-03 , pp. 49-59

Haworth Press

Abstract Access to resources Recommend Favorite

The Influence of Product/Nudity Congruence on Advertising Effectiveness

By Sherman Claire,Quester Pascale in (2006)

Journal of Promotion Management,volume 11,issue 2-3 , Vol. 11, Iss. 2-3, 2006-03 , pp. 61-89

Haworth Press

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Perception of Sex Appeal in Print Advertising by Young Female Anglo-Saxon and Second Generation Asian-Islamic British

By Veloutsou Cleopatra,Ahmed Shaista R. in (2006)

Journal of Promotion Management,volume 11,issue 2-3 , Vol. 11, Iss. 2-3, 2006-03 , pp. 91-111

Haworth Press

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Do Sexy Cover Models Increase Magazine Sales? Investigating the Effects of Sexual Response on Magazine Interest and Purchase Intention

By Reichert Tom in (2006)

Journal of Promotion Management,volume 11,issue 2-3 , Vol. 11, Iss. 2-3, 2006-03 , pp. 113-130

Haworth Press

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Sex and Magazine Promotion The Effects of Sexualized Subscription Cards on Magazine Attitudes, Interest, and Purchase Intention

By Reichert Tom,McRee Walker Kristin in (2006)

Journal of Promotion Management,volume 11,issue 2-3 , Vol. 11, Iss. 2-3, 2006-03 , pp. 131-141

Haworth Press

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Women's Responses to Sex in Advertising Examining the Effect of Women's Sexual Self-Schema on Responses to Sexual Content in Commercials

By Reichert Tom,Fosu Ignatius in (2006)

Journal of Promotion Management,volume 11,issue 2-3 , Vol. 11, Iss. 2-3, 2006-03 , pp. 143-153

Haworth Press

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