From Cautionary Chart-Topper to Friendly Beverage Anthem: Michael Jackson's “Billie Jean” and Pepsi's “Choice of a New Generation” Television Campaign

Publisher： Cambridge University Press

E-ISSN： 1752-1971|9|2|178-203

ISSN： 1752-1963

Source： Journal of the Society for American Music, Vol.9, Iss.2, 2015-05, pp. : 178-203

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