Loving a Brand: Empirical Investigation of Consumer-Brand Love Relationship

Publisher: IGI Global_journal

E-ISSN: 2160-9810|1|3|28-38

ISSN: 2160-9802

Source: International Journal of Applied Behavioral Economics (IJABE), Vol.1, Iss.3, 2012-07, pp. : 28-38

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract