Antecedents to Evaluating the Brand Image of Orkut as a Social Networking Society: An Exploratory Study on Indian Youth

Publisher： IGI Global_journal

E-ISSN： 1941-8698|3|2|60-72

ISSN： 1941-868x

Source： International Journal of Information Systems and Social Change (IJISSC), Vol.3, Iss.2, 2012-04, pp. : 60-72

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