Global Account Management (GAM): Creating Companywide and Worldwide Relationships to Global Customers

Publisher: IGI Global_journal

E-ISSN: 1947-9255|1|1|28-47

ISSN: 1947-9247

Source: International Journal of Customer Relationship Marketing and Management (IJCRMM), Vol.1, Iss.1, 2010-01, pp. : 28-47

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract