A Study on Customer Loyalty as a Determinant for Harnessing Power Brands

Publisher： IGI Global_journal

E-ISSN： 1947-9255|7|3|34-49

ISSN： 1947-9247

Source： International Journal of Customer Relationship Marketing and Management (IJCRMM), Vol.7, Iss.3, 2016-07, pp. : 34-49

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