Space design as an expressive device in ambient marketing: Case studies of Deutsche Bank and Banca Monte dei Paschi di Siena

Author： Bargenda Angela  

Publisher： Routledge Ltd

E-ISSN： 1466-4445|21|1|78-90

ISSN： 1466-4445

Source： Journal of Marketing Communications, Vol.21, Iss.1, 2015-01, pp. : 78-90

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