Are you providing the "right" customer experience? The case of Banca Popolare di Bari

Author： Klaus Philipp   Gorgoglione Michele   Buonamassa Daniela   Panniello Umberto   Nguyen Bang  

Publisher： Emerald Group Publishing Ltd

ISSN： 0265-2323

Source： The International Journal of Bank Marketing, Vol.31, Iss.7, 2013-10, pp. : 506-528

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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