Consumer Misbehavior: Aggressive Behavior by Sports Fans

Author: Shoham Aviv   Dalakas Vassilis   Lahav Lia  

Publisher: Routledge Ltd

E-ISSN: 1533-2977|36|1|22-36

ISSN: 1533-2969

Source: Services Marketing Quarterly, Vol.36, Iss.1, 2015-01, pp. : 22-36

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Abstract