An Analysis of the Syntactic Complexity in Service Corporation Brand Slogans

Author: Miller Darryl W.   Toman Marshall  

Publisher: Routledge Ltd

E-ISSN: 1533-2977|36|1|37-50

ISSN: 1533-2969

Source: Services Marketing Quarterly, Vol.36, Iss.1, 2015-01, pp. : 37-50

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Abstract