Assessing the influence of social media on tourists’ motivations and image formation of a destination

Author: Llodra-Riera Isabel   Martínez-Ruiz María Pilar   Jiménez-Zarco Ana Isabel   Izquierdo-Yusta Alicia  

Publisher: Emerald Group Publishing Ltd

ISSN: 1756-669X

Source: International Journal of Quality and Service Sciences, Vol.7, Iss.4, 2015-11, pp. : 458-482

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Abstract