Consumer Confusion in Mobile Application Buying: The Moderating Role of Need for Cognition

Publisher: IGI Global_journal

E-ISSN: 1548-114x|10|4|52-70

ISSN: 1548-1131

Source: International Journal of E-Business Research (IJEBR), Vol.10, Iss.4, 2014-10, pp. : 52-70

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract