Mining Customers Behavior Based on RFM Model to Improve the Customer Satisfaction

Publisher： IGI Global_journal

E-ISSN： 1947-9255|2|3|79-91

ISSN： 1947-9247

Source： International Journal of Customer Relationship Marketing and Management (IJCRMM), Vol.2, Iss.3, 2011-07, pp. : 79-91

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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