A Fuzzy ANP Based Weighted RFM Model for Customer Segmentation in Auto Insurance Sector

Publisher： IGI Global_journal

E-ISSN： 1935-5696|7|2|71-86

ISSN： 1935-5688

Source： International Journal of Information Systems in the Service Sector (IJISSS), Vol.7, Iss.2, 2015-04, pp. : 71-86

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