An Examination of Mediation: Insights Into the Role of Psychological Mediators in the Use of Persuasion Knowledge

E-ISSN： 1947-9255|2|2|16-27

ISSN： 1947-9247

Source： International Journal of Customer Relationship Marketing and Management (IJCRMM), Vol.2, Iss.2, 2011-04, pp. : 16-27

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