A Success Framework to Investigate Critical Factors Associated with Implementation of Customer Relationship Management: A Fuzzy ANP Approach

Publisher: IGI Global_journal

E-ISSN: 1947-9255|2|2|43-62

ISSN: 1947-9247

Source: International Journal of Customer Relationship Marketing and Management (IJCRMM), Vol.2, Iss.2, 2011-04, pp. : 43-62

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Abstract