Service Quality and WOM (Word-of-Mouth): A Study of the Indian Banking Sector

Publisher: IGI Global_journal

E-ISSN: 1947-9255|2|2|63-87

ISSN: 1947-9247

Source: International Journal of Customer Relationship Marketing and Management (IJCRMM), Vol.2, Iss.2, 2011-04, pp. : 63-87

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