Efficacy of Celebrity Endorsement Advertisements and its Impact upon Consumers’ Brand Preference and Purchase Decisions

Publisher： Common Ground Publishing

E-ISSN： 1447-9575|11|4|257-272

ISSN： 1447-9524

Source： The International Journal of Knowledge, Culture, and Change Management: Annual Review, Vol.11, Iss.4, 2012-01, pp. : 257-272

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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