Shopping via Instagram: The Influence of Perceptions of Value, Benefits and Risks on Purchase Intentions

Publisher: IGI Global_journal

E-ISSN: 2156-1745|7|4|1-20

ISSN: 2156-1753

Source: International Journal of Online Marketing (IJOM), Vol.7, Iss.4, 2017-10, pp. : 1-20

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Abstract