Impact of Retailer Generated Online Content on the Perceived Helpfulness of Product Reviews

Publisher: IGI Global_journal

E-ISSN: 1941-8698|9|2|61-77

ISSN: 1941-868x

Source: International Journal of Information Systems and Social Change (IJISSC), Vol.9, Iss.2, 2018-04, pp. : 61-77

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract