Single Discount or Multiple Discounts?: Effects of Price Promotion Framing Messages on Online Consumer Purchase Intention
Publisher: IGI Global_journal
E-ISSN: 1548-3916|15|1|1-14
ISSN: 1548-3908
Source: International Journal of Technology and Human Interaction (IJTHI), Vol.15, Iss.1, 2019-01, pp. : 1-14
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Abstract