Influence of Electronic Word of Mouth (e-WOM) on Brand Credibility and Egyptian Consumers' Purchase Intentions

Publisher: IGI Global_journal

E-ISSN: 2156-1745|8|4|1-14

ISSN: 2156-1753

Source: International Journal of Online Marketing (IJOM), Vol.8, Iss.4, 2018-10, pp. : 1-14

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract