Influencing VSN users' purchase intentions: The roles of flow, trust and eWOM

Author: Mortazavi Marjan   Esfidani Mohammad Rahim   Barzoki Ali Shaemi  

Publisher: Emerald Group Publishing Ltd

ISSN: 2040-7122

Source: Journal of Research in Interactive Marketing, Vol.8, Iss.2, 2014-06, pp. : 102-123

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