International Journal of Technology Marketing

Publisher： Inderscience Publishers

Founded in： 2005

Total resources： 29

E-ISSN： 1741-8798

ISSN： 1741-878X

Subject： F7 Trade Economy

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International Journal of Technology Marketing

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On becoming creative consumers - user roles in living labs networks

By Leminen Seppo,Westerlund Mika,Nyström Anna-Greta in (2014)

International Journal of Technology Marketing , Vol. 9, Iss. 1, 2014-12 , pp. 33-52

Inderscience Publishers

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Lead users, suppliers, and experts: the exploration and exploitation trade-off in product development

By Tsinopoulos Christos,Al-Zu'bi Zu'bi M.F. in (2014)

International Journal of Technology Marketing , Vol. 9, Iss. 1, 2014-12 , pp. 6-20

Inderscience Publishers

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Generation-C: creative consumers in a world of intellectual property rights

By Kietzmann Jan H.,Angell Ian in (2014)

International Journal of Technology Marketing , Vol. 9, Iss. 1, 2014-12 , pp. 86-98

Inderscience Publishers

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It is emergent: five propositions on the relationship between creative consumers and technology

By DesAutels Philip,Salehi-Sangari Esmail,Berthon Pierre,Rabinovich Tamara,Pitt Leyland in (2014)

International Journal of Technology Marketing , Vol. 9, Iss. 1, 2014-12 , pp. 72-85

Inderscience Publishers

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Consumer creativity and the world's biggest brand

By Plangger Kirk,Robson Karen in (2014)

International Journal of Technology Marketing , Vol. 9, Iss. 1, 2014-12 , pp. 21-32

Inderscience Publishers

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Advice from creative consumers: a study of online hotel reviews

By Lee Linda W. in (2014)

International Journal of Technology Marketing , Vol. 9, Iss. 1, 2014-12 , pp. 53-71

Inderscience Publishers

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UID-enabled banking upon unbanked through micro-ATM - a case study of a multinational bank

By 'Bidyarthi' H.M. Jha,Mishra S.M.,Kasliwal N.Y.,Srivastava Ashish K. in (2013)

International Journal of Technology Marketing , Vol. 8, Iss. 4, 2013-09 , pp. 360-368

Inderscience Publishers

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Marketing information technology to the bottom of the pyramid market case study: the Aakash tablet

By Sharma Poonam,Engle Marcy,Coburn Victor,Smith Anthony in (2013)

International Journal of Technology Marketing , Vol. 8, Iss. 4, 2013-09 , pp. 386-394

Inderscience Publishers

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A cross-sectional, multivariate, disaggregated study on impact of key drivers of customer satisfaction on brand perception and loyalty in selected hotel chains of India

By Padhi Soumya Ranjan in (2013)

International Journal of Technology Marketing , Vol. 8, Iss. 4, 2013-09 , pp. 431-452

Inderscience Publishers

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Influence of car design within the electric mobility market

By Scherder René,Drauz Ralf in (2013)

International Journal of Technology Marketing , Vol. 8, Iss. 4, 2013-09 , pp. 453-473

Inderscience Publishers

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