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Publisher: Palgrave Macmillan Ltd
Founded in: 1993
Total resources: 4
E-ISSN: 1479-1803
ISSN: 1479-1803
Subject: T-1 Technology Status and Development
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
The Journal of Brand Management
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By Bravo Rafael,de Chernatony Leslie,Matute Jorge,Pina José M in (2013)
The Journal of Brand Management , Vol. 20, Iss. 7, 2013-07 , pp.![](/images/ico/ico5.png)
How personal pronouns influence brand name preference
By Kachersky Luke,Palermo Nicole in (2013)
The Journal of Brand Management , Vol. 20, Iss. 7, 2013-07 , pp.![](/images/ico/ico5.png)
By Voorveld Hilde A M,van Noort Guda,Duijn Meryl in (2013)
The Journal of Brand Management , Vol. 20, Iss. 7, 2013-07 , pp.![](/images/ico/ico5.png)
Revisiting the complexities of corporate branding: Issues, paradoxes, solutions
By Gyrd-Jones Richard,Merrilees Bill,Miller Dale in (2013)
The Journal of Brand Management , Vol. 20, Iss. 7, 2013-07 , pp.![](/images/ico/ico5.png)
New brands diluting the personality of existing brands
By Choy Minkyung,Kim Jae II in (2013)
The Journal of Brand Management , Vol. 20, Iss. 7, 2013-07 , pp.![](/images/ico/ico5.png)
The five phases of SME brand-building
By Centeno Edgar,Hart Susan,Dinnie Keith in (2013)
The Journal of Brand Management , Vol. 20, Iss. 6, 2013-06 , pp.![](/images/ico/ico5.png)
By Hickman Thomas M,Ward James C in (2013)
The Journal of Brand Management , Vol. 20, Iss. 6, 2013-06 , pp.![](/images/ico/ico5.png)
The impact of brand value on firm valuation: The moderating influence of firm type
By Kirk Colleen P,Ray Ipshita,Wilson Berry in (2013)
The Journal of Brand Management , Vol. 20, Iss. 6, 2013-06 , pp.![](/images/ico/ico5.png)
By Puligadda Sanjay,Cronley Maria,Kardes Frank in (2013)
The Journal of Brand Management , Vol. 20, Iss. 6, 2013-06 , pp.![](/images/ico/ico5.png)
The impact of brand personality on consumer responses to persuasion attempts
By Guèvremont Amélie,Grohmann Bianca in (2013)
The Journal of Brand Management , Vol. 20, Iss. 6, 2013-06 , pp.