Building brands with interactivity: The role of prior brand usage in the relation between perceived website interactivity and brand responses

Author： Voorveld Hilde A M van Noort Guda Duijn Meryl

Publisher： Palgrave Macmillan Ltd

ISSN： 1479-1803

Source： The Journal of Brand Management, Vol.20, Iss.7, 2013-07, pp. : 608-622

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