Author: Beverland M. Lockshin L.
Publisher: Elsevier
ISSN: 0019-8501
Source: Industrial Marketing Management, Vol.32, Iss.8, 2003-11, pp. : 653-666
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Related content
Capturing value creation in business relationships: A customer perspective
By Ulaga W.
Industrial Marketing Management, Vol. 32, Iss. 8, 2003-11 ,pp. :
The future of economic, business, and social history
Scandinavian Economic History Review, Vol. 60, Iss. 3, 2012-11 ,pp. :