Period of time: 2004年8期
Publisher: Elsevier
Founded in: 1971
Total resources: 4
ISSN: 0019-8501
Subject: F4 Industrial Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Industrial Marketing Management,volume 32,issue 8
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The impact of transactional and relational strategies in business markets: An agenda for inquiry
By Sharma A., Pillai K.G. in (2003)
Industrial Marketing Management,volume 32,issue 8 , Vol. 32, Iss. 8, 2003-11 , pp.By Sheth J.N., Shah R.H. in (2003)
Industrial Marketing Management,volume 32,issue 8 , Vol. 32, Iss. 8, 2003-11 , pp.The coexistence of transaction and relational marketing: Insights from the Chinese business context
By Styles C., Ambler T. in (2003)
Industrial Marketing Management,volume 32,issue 8 , Vol. 32, Iss. 8, 2003-11 , pp.Mature relationships: Why does relational orientation turn into transaction orientation?
By Gopalakrishna Pillai K., Sharma A. in (2003)
Industrial Marketing Management,volume 32,issue 8 , Vol. 32, Iss. 8, 2003-11 , pp.A longitudinal study of customers' desired value change in business-to-business markets
By Beverland M., Lockshin L. in (2003)
Industrial Marketing Management,volume 32,issue 8 , Vol. 32, Iss. 8, 2003-11 , pp.By Kumar V., Bohling T.R., Ladda R.N. in (2003)
Industrial Marketing Management,volume 32,issue 8 , Vol. 32, Iss. 8, 2003-11 , pp.Capturing value creation in business relationships: A customer perspective
Industrial Marketing Management,volume 32,issue 8 , Vol. 32, Iss. 8, 2003-11 , pp.Organizational resources enabling service responsiveness: Evidence from Greece
By Theoharakis V., Hooley G. in (2003)
Industrial Marketing Management,volume 32,issue 8 , Vol. 32, Iss. 8, 2003-11 , pp.The determinants of relational governance and performance: How to manage business relationships?
By Claro D.P., Hagelaar G., Omta O. in (2003)
Industrial Marketing Management,volume 32,issue 8 , Vol. 32, Iss. 8, 2003-11 , pp.