Related content

The coexistence of transaction and relational marketing: Insights from the Chinese business context

By Styles C.   Ambler T.  

Industrial Marketing Management, Vol. 32, Iss. 8, 2003-11 ,pp. : 633-642

Elsevier

Access to resources Recommend Favorite

The determinants of relational governance and performance: How to manage business relationships?

By Claro D.P.   Hagelaar G.   Omta O.  

Industrial Marketing Management, Vol. 32, Iss. 8, 2003-11 ,pp. : 703-716

Elsevier

Access to resources Recommend Favorite

Antecedents and consequences of relationship intention: Implications for transaction and relationship marketing

By Kumar V.   Bohling T.R.   Ladda R.N.  

Industrial Marketing Management, Vol. 32, Iss. 8, 2003-11 ,pp. : 667-676

Elsevier

Access to resources Recommend Favorite

The impact of transactional and relational strategies in business markets: An agenda for inquiry

By Sharma A.   Pillai K.G.  

Industrial Marketing Management, Vol. 32, Iss. 8, 2003-11 ,pp. : 623-626

Elsevier

Access to resources Recommend Favorite

Till death do us part...but not always: Six antecedents to a customer's relational preference in buyer-seller exchanges

By Sheth J.N.   Shah R.H.  

Industrial Marketing Management, Vol. 32, Iss. 8, 2003-11 ,pp. : 627-631

Elsevier

Access to resources Recommend Favorite