Integration of construct and external validity by means of proximal similarity: - Implications for laboratory experiments in marketing

Author: McQuarrie E.F.  

Publisher: Elsevier

ISSN: 0148-2963

Source: Journal of Business Research, Vol.57, Iss.2, 2004-02, pp. : 142-153

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next